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Aurélia Ammour

Advisor I Fractional CEO/ COO/CMO

GenZ trailblazer

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Publications

I regularly write posts and articles about Gen Z, culture & sub-cultures, innovations and strategies brands adopt to connect with Gen Z's shifting values

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How are emerging Chinese fashion designers captivating Western music & fashion icons and Gen Z?

How are emerging Chinese fashion designers captivating Western music & fashion icons and Gen Z?

April 2024

How Gen Z are rewriting the consumer path to purchase

How Gen Z are rewriting the consumer path to purchase

March 2024

Beyond Planet B: what are the coolest sustainable

Beyond Planet B: what are the coolest sustainable fashion brands to buy?

February 2024

The Gen Z disruption #10: how Puma is captivating

The Gen Z disruption #10: how Puma is captivating Gen Z by bringing coolness and style to sportswear

February 2024

Circular economy: New Balance joins the resale movement

Circular economy: New Balance joins the resale movement

February 2024

Maison Margiela Artisanal Collection 2024: Fashion returns with magic, poetry, and emotion

Maison Margiela Artisanal Collection 2024: Fashion returns with magic, poetry, and emotion

January 2024

Rick Owens: Embracing intimacy over fashion

Rick Owens: Embracing intimacy over fashion spectacle

January 2024

Fashion industry sustainability ambition: A third of fashion execs think their firms will be fully circular in a few years

Fashion industry sustainability ambition: A third of fashion execs think their firms will be fully circular in a few years

January 2024

Why resale is crucial for luxury brands?

Why resale is crucial for luxury brands?

January 2024

Grounds' campaign: How to capture Gen Z with subculture references

Grounds' campaign: How to capture Gen Z with subculture references

January 2024

Gen Z disruption #9: How is Rebellesnacks redefining the candy market with a healthy twist?

Gen Z disruption #9: How is Rebellesnacks redefining the candy market with a healthy twist?

January 2024

The future of footwear: How Scry Lab is making 3D printed shoes exciting & groundbreaking

The future of footwear: How Scry Lab is making 3D printed shoes exciting & groundbreaking

January 2024

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