Publications

I regularly write posts and articles about Gen Z, culture & sub-cultures, innovations and strategies brands adopt to connect with Gen Z's shifting values

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Value for money: the critical gap between consumers' expectations and fashion brands' priorities

November, 2024

Fashion: Value-driven shopping behaviors persist as economies recover

November 2024

2024 US elections: Gen Z speaks—a divided and frustrated generation with big expectations

November 2024

Why Halloween is a key cultural moment for brands to truly connect with Gen Z

November 2024

Fashion & influence: why authenticity, individuality, honesty, inclusivity, and creative freedom matter more than ever

October 2024

Charli XCX: cultivating community & authentic connection beyond music

October 2024

From Social Buzz to Real Connection: Fashion's Miss with Gen Z

October 2024

Cultural marketing: when SKIMS meets Charli XCX and Petra Collins

August 2024

Paris 2024 Olympics: Top cultural moments and values to learn from

August 2024

Pride Month & Culture: the fashion brands making a difference

July 2024

Subculture Marketing: How do Grailed & Boiler Room celebrate rave culture with RAVEWEAR, an immersive pop-up experience?

June 2024

Camper: How to Capture Gen Z with a Cool & Inclusive Campaign

May 2024

Met Gala 2024: When Cultural Icons Support the Next Wave of Fashion Designers

May 2024

How are emerging Chinese fashion designers captivating Western music & fashion icons and Gen Z?

April 2024

How Gen Z are rewriting the consumer path to purchase

March 2024

Beyond Planet B: what are the coolest sustainable fashion brands to buy?

February 2024

The Gen Z disruption #10: how Puma is captivating Gen Z by bringing coolness and style to sportswear

February 2024

Circular economy: New Balance joins the resale movement

February 2024

Maison Margiela Artisanal Collection 2024: Fashion returns with magic, poetry, and emotion

January 2024

Rick Owens: Embracing intimacy over fashion spectacle

January 2024

Fashion industry sustainability ambition: A third of fashion execs think their firms will be fully circular in a few years

January 2024

Why resale is crucial for luxury brands?

January 2024

Grounds' campaign: How to capture Gen Z with subculture references

January 2024

Gen Z disruption #9: How is Rebellesnacks redefining the candy market with a healthy twist?

January 2024

The future of footwear: How Scry Lab is making 3D printed shoes exciting & groundbreaking

January 2024