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Aurelia Ammour
ADVISOR | FRACTIONAL CHIEF TRANSFORMATION OFFICER
Los Angeles - Paris
Publications
I regularly write posts and articles about strategies, playbooks, tech platforms and tools driving next-gen marketing and transformation.
AI Search as the New Discovery Layer
Community as the Growth Engine
Value for money: the critical gap between consumers' expectations and fashion brands' priorities
November, 2024
Fashion: Value-driven shopping behaviors persist as economies recover
November 2024
Why Halloween is a key cultural moment for brands to truly connect with Gen Z
November 2024
Fashion & influence: why authenticity, individuality, honesty, inclusivity, and creative freedom matter more than ever
October 2024
Charli XCX: cultivating community & authentic connection beyond music
October 2024
From Social Buzz to Real Connection: Fashion's Miss with Gen Z
October 2024
Cultural marketing: when SKIMS meets Charli XCX and Petra Collins
August 2024
Subculture Marketing: How do Grailed & Boiler Room celebrate rave culture with RAVEWEAR, an immersive pop-up experience?
June 2024
Camper: How to Capture Gen Z with a Cool & Inclusive Campaign
May 2024
How Gen Z are rewriting the consumer path to purchase
March 2024
Beyond Planet B: what are the coolest sustainable fashion brands to buy?
February 2024
The Gen Z disruption #10: how Puma is captivating Gen Z by bringing coolness and style to sportswear
February 2024
Circular economy: New Balance joins the resale movement
February 2024
Maison Margiela Artisanal Collection 2024: Fashion returns with magic, poetry, and emotion
January 2024
Rick Owens: Embracing intimacy over fashion spectacle
January 2024
Fashion industry sustainability ambition: A third of fashion execs think their firms will be fully circular in a few years
January 2024
Why resale is crucial for luxury brands?
January 2024
Grounds' campaign: How to capture Gen Z with subculture references
January 2024
Gen Z disruption #9: How is Rebellesnacks redefining the candy market with a healthy twist?
January 2024
The future of footwear: How Scry Lab is making 3D printed shoes exciting & groundbreaking
January 2024
Why will Gen Z fuel the joy economy in 2024?
December 2023
Status or savings? The rise of dupes in the youth wardrobe
December 2023
Why subcultures are not dead: Unlocking brand opportunities
December 2023
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