Projects
Here are six distinct examples of projects I have led as a strategy consultant in Fashion, Luxury, Beauty, and Retail, before and after my executive roles at SHOES 53045, with brands across the spectrum from newcomers to industry leaders.
LVMH GROUP
Mission: Group/ Divisions/ brands digital, E-Commerce and omnichannel audit, strategy and support
Geography: Worldwide
Duration: 2 years (2010-2012)
Management committee questions:
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What is the current status of our Group's digital and omnichannel strategy?
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How do our divisions and brands stand in terms of digital and omnichannel presence?
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How can our Group support our brands, and what organizational structure should we establish?
Project main phases:
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Digital audit of the 5 divisions and 58 brands, covering strategy & roadmap, organization, and talent assessment
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Strategy and organizational recommendations at the Group, Division, and Brand levels
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Served as transition Chief Digital Officer, supporting the Fashion & Leather Goods division in developing digital excellence capabilities, assisting the Wine & Spirits division in creating a brand & CRM platform, helping 4 brands (Celine, Loewe, Givenchy, and Bon Marché) define their digital and E-Commerce strategies and resolve day-to-day challenges ...
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Group Digital Team co-creation
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CELINE
Mission: E-Commerce strategy & organization (Era Marco Gobbetti & Phoebe Philo)
Geography: Worldwide
Duration: 3 months (2011)
Management committee questions:
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How can we develop E-commerce to complement rather than cannibalize our physical stores?
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What is our ambition?
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How can E-commerce serve as a driver for revenue growth?
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Should we offer our full product assortment online, or focus on online-exclusive and limited editions?
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What are our projections for incremental revenue through E-commerce?
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What organizational structure is optimal for our E-commerce strategy? Which talents and skills are essential to drive our E-commerce success?
Project main phases:
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Ambition and strategy collaborative workshops with the CEO, Marketing, Sales and Creative teams
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Strategic plan, roadmap, P&L and organization plan
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Digital agency RFP
MONOPRIX
Mission: Digital & Omnichanel reinvention
Geography: France
Duration: 3 months (2017)
Monoprix is a French urban brand with a $2.2 billion revenue, known for offering the finest in city-based food retailing alongside an eclectic mix of Fashion, Beauty, and Home items as well as take-away restaurants among its diverse offerings.
Management committee questions:
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How can we reinvent ourselves?
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What innovative services can we implement to create a seamless shopping experience both in-store and online, enhance our brand image (modernity, inspiration, surprise), increase customer loyalty, engagement and satisfaction, attract a younger clientele, promote convenience, and boost our revenues?
Project main phases:
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Market research: Competitive landscape, innovative retail services identification and customer insights analysis
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Collaborative workshops involving the CEO, Marketing, Buying, Sales, and Tech teams to establish the ambition, strategic pillars, and develop 45 new services across Fashion, Beauty, Home, and Groceries.
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Strategic plan, roadmap, P&L and organization plan
LACOSTE
Mission: E-Commerce & Digital marketing ecosystem’s performance optimization
Geography: Worldwide
Duration: 2 months (2015)
Management committee questions:
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What are our E-Commerce and digital marketing ecosystem’s strengths and weaknesses?
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How to improve our performances and experiences (customer experience, acquisition, conversation, retention)?
Project main phases:
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Anonymous order placement and return
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Customer journey analysis across 14 steps, benchmarked against two leading fashion industry players
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Identification of strengths and weaknesses
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Detailed recommendations illustrated with market best practices
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Prioritization of recommendations for strategic implementation
PUIG - Rabanne
Mission: Rabanne's E-Commerce pilot opportunity in the UK
Geography: UK
Duration: 3 months (2016-2017)
Management committee questions:
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How to assess Paco Rabanne's e-commerce potential by conducting a pilot project within the UK market, covering both fragrance and fashion lines?
Project main phases:
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Market research: E-Commerce potential identification for Rabanne on the UK market as well as local best marketing and E-commerce practices, and Do’s and Dont’s
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3 scenarios identification, with P&L and Swot analysis for each scenario
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Recommendations, including organizational model and partner identification
LETTONNE
Mission: Next gen fashion brand building & business planning
Geography: Worldwide
Duration: 3 months (2023-2024) + monthly follow up
Management committee questions:
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How to build an environmentally committed new generation of fashion house that champion authentic self-expression within rave culture
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Which fast growing product categories should we prioritize, and what is our strategy for gradually entering new markets
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What should our business model be, and which marketing strategies can we leverage most effectively to to engage and captivate GenZ?
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What are our financial projections for the first three years, and what initial steps should we take to achieve them?
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What kind of talent should we recruit to align with our vision and goals?
Project main phases:
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Market research: competitive landscape & identification of fast growing product categories
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Ambition and strategy collaborative workshops with the management team
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Strategic plan, Product strategy, GTM strategy, roadmap, P&L and organization plan
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Product cultural & archival research
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Ongoing strategy execution support and coaching