Projects

Global Digital Transformation

Led LVMH’s digital transformation across the Group, 5 divisions, and 58 brands, from digital assessment and transformation roadmaps to strategy, organization, and capability development. Transitioned into the Interim Chief Digital Officer role, supporting divisions and brands on strategic initiatives and day-to-day transformation challenges, while co-creating the Group Digital Team.

Portfolio Marketing Transformation & Value Creation

Advised the PE firm and portfolio brand leadership teams on marketing transformation and value creation. Assessed next-generation marketing strategies and best practices across AI, Community, and Creators, and developed brand-specific recommendations across strategy, platforms, operating models, investment allocation, and organization to accelerate growth and performance. ​​

Marketing & DTC Transformation

Leading the transformation of the marketing and DTC ecosystem across strategy, platforms, organization, processes, and skill development, introducing AI-enabled capabilities to improve performance, operational efficiency, and decision-making.​

Strategy Challenge & Innovation

Advised the CEO and management team on the 2029 strategic plan, assessing and challenging its level of disruption and bringing an outside-in perspective on disruptive opportunities across customer experience, products, services, and marketing. Designed and led an executive working session to generate, evaluate, and prioritize new strategic initiatives based on business impact and operational feasibility. ​

Building & Scaling a Global Consumer Brand

Built and scaled a premium sneaker brand from the ground up to cult status as Founder, CEO and CMO, leading strategy and P&L across product, supply chain, marketing, commerce, wholesale, and operations. Grew the company into a profitable seven-figure business, expanded internationally across Asia, North America, Europe, and the Middle East, and implemented AI-enabled tools to improve forecasting, customer service, order processing, and operational efficiency.

B2B Growth & AI-Enabled Operational Transformation

Advised on the B2B marketing strategy and led a cross-functional assessment across marketing, e-commerce, sales, education, and customer service. Defined organizational changes and an AI-enabled operational roadmap to automate and scale key processes, followed by ongoing implementation, change management, and performance support.​

Digital & Omnichannel Reinvention

Advised the CEO and cross-functional leadership team on reinventing Monoprix’s digital and omnichannel experience to drive growth, convenience, customer engagement, and brand relevance. Combined customer and market insights with collaborative workshops to develop 45 new services across Fashion, Beauty, Home, and Grocery, followed by the strategic plan, roadmap, P&L, organization plan, and support through implementation.

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E-Commerce Strategy & Operating Model

Led the definition of Celine’s global e-commerce strategy and operating model, working with the CEO, Marketing, Sales, and Creative teams to define ambition, growth opportunities, assortment strategy, and the role of e-commerce alongside physical retail. Developed the strategic plan, roadmap, P&L, organization plan, and agency selection process. The same mandate was subsequently conducted for Loewe.

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Shopping Center Transformation & Growth Strategy

Advised Mercialys on transforming shopping centers into service hubs to secure and grow revenue, increase traffic, and strengthen shopper engagement. Led market research, customer insight analysis, and cross-functional workshops with Strategy, Operations, Finance, and site teams to define the ambition, strategic pillars, and 27 new service initiatives across loyalty, community, work, entertainment, sports, and wellness. Developed the strategic plan, business cases, and implementation roadmap.

E-Commerce & Digital Marketing Performance Optimization

Led an end-to-end assessment of Lacoste’s e-commerce and digital marketing ecosystem, analyzing the customer journey across 14 steps to identify performance and experience gaps across acquisition, conversion, and retention. Benchmarked performance against leading fashion players and developed prioritized recommendations to improve customer experience and commercial performance.

 

Similar performance optimization projects conducted for Esprit, Vilebrequin, IKKS, Lancôme, L’Oréal Paris, Clarins, Sephora, Feelunique, Marionnaud, Nocibé, Monoprix, Fnac, Darty, and others.