Projects

Mission: Group/ Divisions/ brands digital, E-Commerce and omnichannel audit, strategy and support

Geography: Worldwide

Duration: 2 years (2010-2011)

Management committee questions:

• What is the current status of our Group's digital and omnichannel strategy?

• How do our divisions and brands stand in terms of digital and omnichannel presence?

• How can our Group support our brands, and what organizational structure should we establish?

Project main phases:

• Digital audit of the 5 divisions and 56 brands, covering strategy & roadmap, organization, and talent assessment

• Strategy and organizational recommendations at the Group, Division, and Brand levels

• Served as transition Chief Digital Officer for a year, supporting the Fashion & Leather Goods division in developing digital excellence capabilities, assisting the Wine & Spirits division in creating a brand & CRM platform, helping 4 brands (Celine, Loewe, Givenchy, and Bon Marché) define their digital and E-Commerce strategies and resolve day-to-day challenges ...

• Group Digital Team co-creation

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Mission: E-Commerce strategy & organization (Era Marco Gobbetti & Phoebe Philo)

Geography: Worldwide

Duration: 3 months (2011)

Management committee questions:

• How can we develop E-commerce to complement rather than cannibalize our physical stores?

• What is our ambition?

• How can E-commerce serve as a driver for revenue growth?

• Should we offer our full product assortment online, or focus on online-exclusive and limited editions?

• What are our projections for incremental revenue through E-commerce?

• What organizational structure is optimal for our E-commerce strategy? Which talents and skills are essential to drive our E-commerce success?

Project main phases:

• Ambition and strategy collaborative workshops with the CEO, Marketing, Sales and Creative teams

• Strategic plan, roadmap, P&L and organization plan

• Digital agency RFP

Mission: Digital & Omnichanel reinvention

Geography: France

Duration: 3 months (2017)

Monoprix is a French urban brand with a $2.2 billion revenue, known for offering the finest in city-based food retailing alongside an eclectic mix of Fashion, Beauty, and Home items as well as take-away restaurants among its diverse offerings.

Management committee questions:

• How can we reinvent ourselves?

• What innovative services can we implement to create a seamless shopping experience both in-store and online, enhance our brand image (modernity, inspiration, surprise), increase customer loyalty, engagement and satisfaction, attract a younger clientele, promote convenience, and boost our revenues?

Project main phases:

• Market research: Competitive landscape, innovative retail services identification and customer insights analysis

• Collaborative workshops involving the CEO, Marketing, Buying, Sales, and Tech teams to establish the ambition, strategic pillars, and develop 45 new services across Fashion, Beauty, Home, and Groceries.

• Strategic plan, roadmap, P&L and organization plan

Mission: E-Commerce ecosystem’s performance optimization

Geography: Worlwide

Duration: 2 months (2015)

Management committee questions:

• What are our E-Commerce ecosystem’s strengths and weaknesses?

• How to improve our E-Commerce’s performances and experiences (customer experience, acquisition, conversation, retention)?

Project main phases:

• Anonymous order placement and return

• Customer journey analysis across 14 steps, benchmarked against two leading fashion industry players

• Identification of strengths and weaknesses

• Detailed recommendations illustrated with market best practices

• Prioritization of recommendations for strategic implementation

Mission: Rabanne's E-Commerce pilot opportunity in the UK

Geography: UK

Duration: 3 months (2016-2017) 

Management committee questions:

• How to assess Paco Rabanne's e-commerce potential by conducting a pilot project within the UK market, covering both fragrance and fashion lines? 

Project main phases:

• Market research: E-Commerce potential identification for Rabanne on the UK market as well as local best marketing and E-commerce practices, and Do’s and Dont’s

• 3 scenarios identification, with P&L and Swot analysis for each scenario

• Recommendations, including organizational model and partner identification

Mission: Next gen fashion brand building & business planning

Geography: Worlwide

Duration: 3 months (2023-2024) + monthly follow up

Management committee questions:

• How to build an environmentally committed new generation of fashion house that champion authentic self-expression within rave culture

• Which fast growing product categories should we prioritize, and what is our strategy for gradually entering new markets

• What should our business model be, and which marketing strategies can we leverage most effectively to to engage and captivate GenZ?

• What are our financial projections for the first three years, and what initial steps should we take to achieve them?

• What kind of talent should we recruit to align with our vision and goals?

Project main phases:

• Market research: competitive landscape & identification of fast growing product categories

• Ambition and strategy collaborative workshops with the management team

• Strategic plan, Product strategy, GTM strategy, roadmap, P&L and organization plan

• Product cultural & archival research

• Ongoing strategy execution support and coaching