Portfolio
Here are some examples of campaigns and collabs I creative directed at SHOES 53045 when I served as a CEO and CMO (2018-2023)
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Campaigns
Sneak’Air silhouette launch Inspired by 90’s campaign from Nintendo, Apple, Absolute vodka, Nike etc Graphic design by Gabrielle Rosenstein
Bump’Air Neon launch Inspired by the 80’s and Venice Beach skate park Illustration by Olga Dovold
Exclusive pastel Bump'Air & Sneak'Air launch Inspired by Japanese mangas meet a futuristic art deco Illustration by Gabrielle Rosenstein
Bump’Air Silver launch Inspired by Hajime Sorayama’ universe, space age meets Cyborgs Illustration by Gabrielle Rosenstein
New Punk, Bump'Air High Top Black & Black gothic launch Inspired by the new scene of Punk music artists (like Poppy, Ghostemane, Slowthai …) Illustration by Maria Llovet
Sneak’Air scratch silhouette launch Inspired by the 80s New York (hip hop, scratch scene) meets futuristic Fifth Element & Metal Hurlant (French comic magazine that inspired Luc Besson) Illustration by Apollo Thomas
Hik’Air Silver silhouette launch Inspired by Japanese cyber mangas in winter cities Illustration by Lotty
Open’’Air silhouette launch Inspired by the 90’s movie Attack of the 50 Ft. Woman in a futuristic version Illustration by Apollo Thomas
Rav’Air silhouettes launch Inspired by the 90’s 00’s rave culture (rave parties meet futuristic club kids) Illustration by Maria Llovet
Bik’Air silhouette lauch Inspired by Sid Vicious and Nancy Spungen, revisited in the future Illustration by Julien Ceccaldi
Sneak’Air Pastel series launch Inspired by Miami seaside beach, revisited in the year 3000 where everything is in pastel hues Illustration by Lotty
Bump'Air High Top White & Astropop launch Inspired by Lisa Frank’s magical universe Illustration by Gabrielle Rosenstein
Sock'Air Silhouette launch Inspired by playground activities, athleisure, pandemic outwear/ loungewear Illustration by Olga Dovold
Shoetopia: Bump’Air 3D launch Inspired by Inspired by architect Zaha Hadid in a New Age paradise setting. Illustration by Gabrielle Rosenstein Released as Phigital NFT during Decentraland Metaverse Fashion Week in a virtual popup including an art gallery, a meditation room playing a guided meditation.
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Collaborations
NFT Phygital Unreleased, 2023
2 digital + 1 phygital with NFC chip Unreleased, 2023 (Click to see the 3D animation)
Vegan fashion accessories collab, 2023 Unreleased
Cyberpunk drop, 2022 NFT Digital drop in partnership with Futures Factory, Spatial and Ready Player Me
Cyb'Air: Digital NFT platform boots with superpowers (Fire, Ice and Eletricity) wearable in IMVU metaverse. Dropped on DMAT platform. Virtual activation on IMVU with dedicated rooms. Meta film featuring NFT owners and influencers released in avant premiere on Spatial. (Click to see the 3D Meta film)
Exclusive pastel Bump'Air & Sneak'Air series (4 Bump'Air + 2 Sneak'Air) made for Nordstrom department stores in the US and Canada
Mix'Air X Rico Nasty, faux leather black stretched boots Phygital and digital drop as a NFT on DMAT, 2021 Campaign including 3D animation, inspired by Tekken fighting game. (Click to see the 3D animation)
Mix'Air X Akini Jing NFT Phygital Faux Leather stretched white boots Unreleased, 2022
Mix'Air X Tommy Genesis Edition 1/1 Unreleased, 2022
Exclusive NFT digital Bump'Air at Bitki's colors, wearable on Decentraland, 2022 (Click to see the 3D animation)
Exclusive Sock'Air on Bump'Air and Sneak'Air Unreleased, 2022
Exclusive Bump'Air Ruby & Tan made for Club 21 department stores in Singapore and Bangkok. 2020
Exclusive Bump'Air Sand, made for Net-A-Porter Wolrdwide, 2020
Angel & Demon mismatched customized Bump'Air High Top for Tommy Genesis "The World on Fire" album, 2022
Customized Punk White Bik'Air for Poppy, 2021