Aurélia has extensive international experience as an Entrepreneur, a VC and a Strategy consultant. Aurélia was CEO at SHOES 53045 for 4 years, a next gen sneaker brand co-founded with David Tourniaire (Former Margiela, Balenciaga's Triple S co-designer).

Prior to creating SHOES 53045, Aurélia spent 13 years as a Managing Partner at iVentures Consulting in Paris, San Francisco and Los Angeles, a Management Consulting boutique dedicated to digital transformation and growth strategies in Fashion, Luxury, Beauty and Gaming (LVMH, Kering, Puig, L'Oréal, Celine, Loewe, Givenchy, Carolina Herrera, Sephora, Curse.com/ Twitch, Micromania/ GameStop etc...) and strategy due diligence of startups for ventures and growth funds.

Prior to iVentures Consulting, Aurelia spent five years in Venture Capital (Europatweb/ Bernard Arnault’s fund, Global Technology Investments/ Michael Schulhof’s fund, …) and co-founded a digital agency in France sold to Havas Group.

Since 2007, Aurélia has been regularly featured as a guest Journalist /expert in Retail, E-Commerce and Startups by magazines (Private Equity Magazine, Frenchweb, etc...) and a Visiting Professor at leading business schools (ESCP Europe, Dauphine University/ Strategies).
Aurelia holds a Master in Entrepreneurship & Innovation from ESCP (Major).