Co-founder/ CEO at SHOES 53045 l Former Strategy consultant and VC

Aurélia has an extensive international experience as an Entrepreneur, a Strategist and a VC.
Aurélia is co-founder and CEO at SHOES 53045, a direct-to-Consumer footwear brand.
Prior to creating SHOES 53045, Aurélia spent 13 years as a Managing Partner at iVentures Consulting in Paris, San Francisco and Los Angeles, a Management Consulting boutique dedicated to transformation and growth strategies in Fashion, Beauty, Luxury and Retail for prestigious groups and brands (LVMH, Kering, Puig, L'Oréal, Celine, Loewe, Givenchy, Sephora, Caroline Herrera, Paco Rabanne, Lacoste, etc.)
Prior to iVentures Consulting, Aurelia spent five years in Venture Capital (Europatweb/ Bernard Arnault’s fund), Global Technology Investments/ Michael Schulhof’s fund, …) and co-founded one of the first digital agencies in France sold to Havas Group to become ConnectWorld.


Since 2007, Aurélia has been regularly featured as a guest Journalist /expert in Retail, E-Commerce and Startups by magazines (Private Equity Magazine, Frenchweb, etc...) and a Visiting Professor at leading business schools (ESCP Europe, Dauphine University/ Strategies).

In 2018, Aurélia was named as one of 30 incredible women that are taking the Ecommerce world by storm by Ecommerce Magazine US.


Aurelia holds a Master in Entrepreneurship & Innovation from ESCP Europe (Major).

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© 2018 Aurélia Ammour