I help build, scale, and reinvent brands, to stay culturally relevant, win with next-generation consumers, and drive growth, innovation, and operational excellence across fashion, luxury, lifestyle, beauty, CPG, retail, and hospitality.

About

I'm a seasoned entrepreneur, visionary Strategy & Transformation consultant and former Tech VC with extensive international experience (US and Europe) across Fashion, Luxury, Lifestyle, Beauty, CPG, Retail and Hospitality,

Fashion Tech Entrepreneur: As CEO and CMO for 4 years, I built SHOES 53045, an international next-gen, premium, digital-first sneaker brand, from scratch to cult status.

Strategy & Transformation Consultant: I was behind the scenes of many major strategic transformation and growth projects for notable names like LVMH, Kering, PUIG, Celine and Loewe to name a few, collaborating closely with C-Suites, including interim and transition roles such as CEO, CDO, CMO, and Head of E-Commerce.

VC: My journey in Venture Capital started with Bernard Arnault’s first VC fund and continued with Michael Schulhof’s fund, the former CEO of Sony Media Entertainment. All the investments I was part of are still active, with some like Webhelp achieving valuations of $4.8 Bn.

I hold a Master in Entrepreneurship & Innovation from ESCP Business School in Paris (Major).

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My superpowers

Deep understanding of youth culture, subcultures and emerging innovations well before they hit the mainstream

Crafting and executing transformative business strategies, and go-to-market plans powered by innovation and next-gen marketing practices.

Extensive expertise in North American, European, and Asian markets in the fashion, luxury, lifestyle, beauty, CPG and retail spaces

Formulating forward-thinking business strategies and actionable roadmaps that unlock long-term growth and transformation

Balancing Strategy vs. Operations (Product, Marketing, Distribution, E-Commerce, Merchandising, Innovation), ensuring visionary business planning and efficient execution

Network: highly connected to consumer tech, AI, blockchain and martech players (startups, investors, incubators/ accelerators etc.)

A creative mindset that bridges strategic thinking and visual culture

Highly structured, organized and agile, thriving on challenges and complexity

IconX Labs services

IconX Labs LLC is my advisory entity dedicated to helping consumer brands and private equity firms accelerate growth, reinvent positioning, and lead complex transformation initiatives.

The name reflects the ambition to build iconic brands through innovation, operational excellence, and long-term value creation.

Fractional CSO, CMO, CDO
Business strategy, planning & roadmap

GTM & next gen marketing strategies

Transformation strategy & support to implementation

Innovation strategy (AI, Blockchain, Martech, etc.)

Marketing, E-Commerce & retail strategies & performance optimization

Situations I work on

Growth slowdown or declining performance

Expansion into new markets, regions, or channels — including North America and Europe

Marketing or go-to-market strategies that no longer deliver

Digital, AI-enabled, and omnichannel transformation

Brands losing relevance with today’s consumers

Leadership transition or interim executive need

Need to modernize product, marketing, or customer experience

Value creation for private equity–backed consumer brands

Clients

Fashion & Luxury

LVMH

KERING

MOET HENNESSY

CELINE

LOEWE

GIVENCHY

CAROLINA HERRERA

RABANNE

LACOSTE

BACCARAT

BOUCHERON

VILEBREQUIN

SHOES 53045

ESPRIT

IKKS

ICOSAE

LETTONNE

Private equity

MANZANITA CAPITAL

L CATTERTON

ADVENT INTERNATIONAL

EURAZEO

BPI

Beauty

LVMH PERFUMES & COSMETICS

PUIG

L'OREAL LUXE

L'OREAL PARIS

LANCÔME

CLARINS

MUGLER

RABANNE

YVES ROCHER

DIPTYQUE

DS & DURGA

SUZANNE KAUFMANN

MALIN+GOETZ

GOLDWELL

RITUEL DE FILLE

HUMANOID

Misc

DUCATI

CURSE.COM ( TWITCH)

IS COOL ENTERTAINMENT

AGENCE FRANCE PRESSE

LE MONDE

BARNES FOUNDATION

Retail

FARFETCH

BON MARCHE

SEPHORA

FEELUNIQUE

GALERIES LAFAYETTE

JUST ONE EYE

MONOPRIX

NOCIBE

DARTY

FNAC

MICROMANIA

CARREFOUR

AUCHAN

ORANGE RETAILMERCIALYS

Hospitality & Travel

BEST WESTERN

SNCF

PARIS AIRPORTS

AIR FRANCE