I help create and develop visionary & iconic brands, products and experiences that connect with Gen Z, are relevant in today's culture, and champion sustainability across the Fashion, Luxury, CPG, and Retail sectors.
About me
I'm a seasoned entrepreneur, strategy consultant, and former VC with extensive international experience in Fashion, Luxury, CPG, and Retail. Originally from France, I reside in Los Angeles, California, where I have been living for the past 15 years.
​
-
Fashion Entrepreneur: I built from scratch a next-gen multiverse sneaker brand, SHOES 53045. Fashion Entrepreneur: I built from scratch a next-gen sneaker brand, SHOES 53045. As its CEO, and CMO for 4 years and a modest $150K financing, I led the company to $1.2M in revenue and profitability in its first year, sustained it during Covid, and then achieved a growth of +30%. The brand established a customer base of 50% Gen Z, 50% millennials, 30% North America, 65% Asia, with a 50-50 split between DTC and Wholesale. .
​​
-
Strategy Consultant: I was behind the scenes of many major strategic transformation and growth projects for notable names like LVMH, Kering, PUIG, Celine, Loewe to name a few, collaborating closely with C-Suites.
​​
-
VC: My journey in Venture Capital started with Bernard Arnault’s first VC fund and continued with Michael Schulhof’s fund, the former CEO of Sony Media Entertainment. All the investments I was part of are still active, with some like Webhelp achieving valuations of $4.8 Bn.
My superpowers include a deep understanding of GenZ, Culture & Subcultures and innovations (Web3, AI, Brandtech) well before they hit the mainstream, a robust background in sustainability, creative thinking with a strong ability to model fast concepts and ideas, crafting and executing effective business and GTM strategies, and meticulous business planning & roadmap formulation. I'm highly structured, organized, and I loves challenges.
I hold a Master in Entrepreneurship & Innovation from ESCP Business School (Major).
IconX Labs services
IconX Labs is my advisory entity dedicated to creating and developing visionary and iconic brands, products and experiences.
I chose this name because 'Iconic' is not only one of the favorite words among Gen Z fashion fans but also represents the highest compliment and proof of love for a person or a brand. The 'X' means innovation, and 'Labs' emphasizes the notion of constant effort to create and improve products and experiences, and make the world better.
​
Fractional CEO/CMO/CSO
Business strategy, planning & roadmap
Go-To-Market & next gen marketing strategies
Culture & Innovation strategies
Market Research & trends analysis
Clients &
Collaborations
Over the past 15 years I have collaborated with the following brands, retailers and platforms as a Strategy Consultant or as SHOES 53045's CEO/CMO
Fashion & Luxury
LVMH
KERING
MOET HENNESSY
CELINE
LOEWE
GIVENCHY
CAROLINA HERRERA
RABANNE
LACOSTE
BACCARAT
BOUCHERON
VILEBREQUIN
DUCATI
SHOES 53045
ESPRIT
IKKS
HAPPY SOCKS
XXXXTH
LETTONNE
...
Beauty
LVMH PERFUMES & COSMETICS
PUIG
L'OREAL LUXE
L'OREAL PARIS
LANCÔME
CLARINS
RABANNE
YVES ROCHER
DIPTYQUE
RITUEL DE FILLE
​
Retail
BON MARCHE
SEPHORA
FEELUNIQUE
NET A PORTER
SKP
GALERIES LAFAYETTE
LUXEMPORIUM
CLUB 21
THE WEBSTER
OPENING CEREMONY
GR8
LHP
BOON THE SHOP
B.SPACE
JUST ONE EYE
MONOPRIX
MARIONAUD
NOCIBE
DARTY
FNAC
CARREFOUR
AUCHAN
PARIS AIRPORT
​
​
Platforms & Tech
SAMSUNG
DMAT
FUTURES FACTORY
BITSKI
SPATIAL
IMVU
DECENTRALAND
READY PLAYER ME
VEGAN FASHION WEEK
ZEPETO
​