C-level Transformation & Innovative Growth strategist in Fashion, Luxury, Beauty and Retail

Photography by René Habermacher


Transformation & Innovative growth strategy advisor in Fashion, Luxury, Beauty and Retail


I have an extensive international experience as an Entrepreneur, a Strategy consultant, an Advisor in residence and a VC, including 12 years leading a strategy-consulting boutique in Paris, San Francisco and Los Angeles.


I advise leading and emerging international companies in Fashion, Luxury, Beauty and Retail at a C-Suite level on Transformation, Innovative growth, E-Commerce and OmniChannel strategies.


I am also the co-creator of the eShopper Index, the E-Commerce & Omnichannel reference index based on the customer experience (57,000 views on Slideshare)


I am currently Managing Partner at iVentures Consulting Inc., based in Los Angeles and Board Advisor for the emerging natural makeup brand Rituel de Fille and the luxury streetwear label Icosae.

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Supports C-Suite executives in their transformation, innovative growth strategy and the digital integration in all aspects of their business from channels, organization, innovation, processes and data to the operating model and culture.

  • Market research & trends identification.

  • Business strategy: business planning & roadmap.

  • New venture or new product/ service creation.

  • New team creation (content, social media, omnichannel etc.).

  • Disruptive innovations identification & partnership with startups.

  • E-Commerce & digital strategy, performance audit & optimization.

  • Organization optimization.

  • Project management/ coaching.

Residency employment

Residency employment (3 months to 1 year) at a C-Suite level on-site at a client company to take a current position or start a new position before hiring the right profile.

Examples of achieved temporary management roles:

  • Group Digital Director at LVMH for 6 months in charge of the Group Digital strategy, support to Group's brands and divisions.

  • Head of Strategy & Marketing for 4 months at Just One Eye (Leading LA based high-end fashion retailer).

  • Co-CEO at Newswag Inc. (Agence France Presse's SF based subsidiary) for 1 year in charge of the strategy, sales coordination and finance.

  • CFO at Curse.com (Leading online game portal and network of gaming websites acquired by Twitch/ Amazon) for 6 months in charge of the fund raising, the reporting etc.

Cultural transformation

Creates and leads cultural transformation programs for various populations within companies and schools (C-Suite executives and Heads of Digital) 

  • Formats: One-to-One coaching; Training; Digital day; Digital tribune; Workshop.

  • Themes: Innovations & disruptions; New business models; New organizations; Entrepreneurship marketing; Brand building in the digital age, E-Commerce & content marketing; OmniChannel strategies, etc.

Strategic due diligence

Manages due diligence of startups and emerging brands  for VC's or buyers (M&A)

  • Market position

  • Strategy & competitive position

  • Customer satisfaction

  • Unanticipated strategic issues

  • Employees satisfaction

  • Cultural fit

  • Business plan review

  • Valuation

  • SWOT analysis



En voir plus


Chief Digital Officer: Ninja of the (digital) transformation

[Frenchweb.com] FR Version

[Linkedin] English version





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© 2018 Aurélia Ammour

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