I help create, develop, scale and turn around brands, products and experiences that connect with the youth, remain relevant in today's culture and drive innovation across the Fashion, Luxury, Lifestyle, Beauty, CPG and Retail sectors.

About me

I'm a seasoned entrepreneur, strategy consultant, and former Tech VC with extensive international experience in Digital Transformation across Fashion, Luxury, Lifestyle, Beauty, CPG, Retail, Media and Entertainment. Originally from France, I reside in Los Angeles, California, where I have been living for the past 15 years.

Fashion Tech Entrepreneur: As CEO and CMO for 4 years, I built SHOES 53045, an international next-gen, premium, digital-first sneaker brand, from scratch to cult status.

Strategy Consultant: I was behind the scenes of many major strategic transformation and growth projects for notable names like LVMH, Kering, PUIG, Celine and Loewe to name a few, collaborating closely with C-Suites, including interim and transition roles such as CEO, CDO, CMO, and Head of E-Commerce.

VC: My journey in Venture Capital started with Bernard Arnault’s first VC fund and continued with Michael Schulhof’s fund, the former CEO of Sony Media Entertainment. All the investments I was part of are still active, with some like Webhelp achieving valuations of $4.8 Bn.

I hold a Master in Entrepreneurship & Innovation from ESCP Business School in Paris (Major).

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My superpowers

Deep understanding of youth culture, subcultures and emerging innovations well before they hit the mainstream

Crafting and executing innovative business and GTM strategies, driven by next-gen marketing practices

Extensive expertise in North American, European, and Asian markets in the fashion, luxury, lifestyle, beauty, CPG and retail spaces

Formulating meticulous business planning and roadmap, ensuring long-term success

Balancing Strategy vs. Operations (Product, Marketing, Distribution, E-Commerce, Merchandising, Innovation), ensuring visionary business planning and efficient execution

Network: highly connected to consumer tech, AI, blockchain and martech players (startups, investors, incubators/ accelerators etc.)

A creative mindset, both strategic and visual

Highly structured, organized and agile, thriving on challenges and complexity

IconX Labs services

IconX Labs is my advisory entity dedicated to creating and developing visionary and iconic brands, products and experiences.

I chose this name because 'Iconic' is not only one of the favorite words among Gen Z fashion fans but also represents the highest compliment and proof of love for a person or a brand. The 'X' means innovation, and 'Labs' emphasizes the notion of constant effort to create and improve products and experiences, and make the world better.

Fractional CMO, CSO, CDO, PMO
Business strategy, planning & roadmap

GTM & next gen marketing strategies

Transformation strategy & support to implementation

Marketing, E-Commerce & omnichannel strategies & performance optimization

Innovation strategy (AI, Blockchain, Martech, etc.)

ROI optimization & cost cutting

Clients &

Collaborations

Over the past 15 years I have collaborated with the following brands, retailers and platforms as a Strategy Consultant or as SHOES 53045's CEO/CMO

Fashion & Luxury

LVMH

KERING

MOET HENNESSY

CELINE

LOEWE

GIVENCHY

CAROLINA HERRERA

RABANNE

LACOSTE

BACCARAT

BOUCHERON

VILEBREQUIN

DUCATI

SHOES 53045

ESPRIT

IKKS

HAPPY SOCKS

XXXXTH

ICOSAE

LETTONNE

...

Beauty

LVMH PERFUMES & COSMETICS

PUIG

L'OREAL LUXE

L'OREAL PARIS

LANCÔME

CLARINS

RABANNE

YVES ROCHER

DIPTYQUE

RITUEL DE FILLE

HUMANOID

...

Retail

BON MARCHE

SEPHORA

FEELUNIQUE

NET A PORTER

SKP

GALERIES LAFAYETTE

LUXEMPORIUM

CLUB 21

THE WEBSTER

OPENING CEREMONY

GR8

LHP

BOON THE SHOP

B.SPACE

JUST ONE EYE

MONOPRIX

NOCIBE

DARTY

FNAC

CARREFOUR

AUCHAN

PARIS AIRPORT

Platforms & Tech

SAMSUNG

DMAT

FUTURES FACTORY

BITSKI

SPATIAL

IMVU

DECENTRALAND

READY PLAYER ME

VEGAN FASHION WEEK

ZEPETO