I help create and develop visionary & iconic brands, products and experiences that connect with the youth, are relevant in today's culture, and champion sustainability across the Fashion, Luxury, Lifestyle, Beauty, CPG and Retail sectors.
About me
I'm a seasoned entrepreneur, strategy consultant, and former VC with extensive international experience in Fashion, Luxury, Lifestyle, Beauty, CPG, and Retail. Originally from France, I reside in Los Angeles, California, where I have been living for the past 15 years.
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Fashion Entrepreneur: I built from scratch a next-gen multiverse sneaker brand, SHOES 53045. Fashion Entrepreneur: I built from scratch a next-gen sneaker brand, SHOES 53045. As its CEO, and CMO for 4 years and a modest $150K financing, I led the company to $1.2M in revenue and profitability in its first year, sustained it during Covid, and then achieved a growth of +30%. The brand established a customer base of 50% Gen Z, 50% millennials, 30% North America, 65% Asia, with a 50-50 split between DTC and Wholesale. .
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Strategy Consultant: I was behind the scenes of many major strategic transformation and growth projects for notable names like LVMH, Kering, PUIG, Celine, Loewe to name a few, collaborating closely with C-Suites.
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VC: My journey in Venture Capital started with Bernard Arnault’s first VC fund and continued with Michael Schulhof’s fund, the former CEO of Sony Media Entertainment. All the investments I was part of are still active, with some like Webhelp achieving valuations of $4.8 Bn.
I hold a Master in Entrepreneurship & Innovation from ESCP Business School in Paris (Major).
My superpowers
Deep understanding of youth culture, subcultures and emerging innovations well before they hit the mainstream
Crafting and executing innovative business and GTM strategies, driven by next-gen marketing practices
Extensive expertise in North American, European, and Asian markets in the fashion, luxury, lifestyle, beauty, CPG and retail spaces
Formulating meticulous business planning and roadmap, ensuring long-term success
Balancing Strategy vs. Operations (Product, Marketing, Distribution, E-Commerce, Innovation), ensuring visionary business planning and efficient execution
Network: highly connected to consumer tech, AI, blockchain and martech players (startups, investors, incubators/ accelerators etc.)
Creative thinker with the ability to quickly model concepts and ideas
Highly structured, organized and agile, thriving on challenges and complexity
IconX Labs services
IconX Labs is my advisory entity dedicated to creating and developing visionary and iconic brands, products and experiences.
I chose this name because 'Iconic' is not only one of the favorite words among Gen Z fashion fans but also represents the highest compliment and proof of love for a person or a brand. The 'X' means innovation, and 'Labs' emphasizes the notion of constant effort to create and improve products and experiences, and make the world better.
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Fractional CEO/CMO/CSO
Business strategy, planning & roadmap
Go-To-Market & next gen marketing strategies
DTC strategy & performances optimization
Culture & Innovation strategies
Market Research & trends analysis
Clients &
Collaborations
Over the past 15 years I have collaborated with the following brands, retailers and platforms as a Strategy Consultant or as SHOES 53045's CEO/CMO
Fashion & Luxury
LVMH
KERING
MOET HENNESSY
CELINE
LOEWE
GIVENCHY
CAROLINA HERRERA
RABANNE
LACOSTE
BACCARAT
BOUCHERON
VILEBREQUIN
DUCATI
SHOES 53045
ESPRIT
IKKS
HAPPY SOCKS
XXXXTH
ICOSAE
LETTONNE
...
Beauty
LVMH PERFUMES & COSMETICS
PUIG
L'OREAL LUXE
L'OREAL PARIS
LANCÔME
CLARINS
RABANNE
YVES ROCHER
DIPTYQUE
RITUEL DE FILLE​
HUMANOID
Retail
BON MARCHE
SEPHORA
FEELUNIQUE
NET A PORTER
SKP
GALERIES LAFAYETTE
LUXEMPORIUM
CLUB 21
THE WEBSTER
OPENING CEREMONY
GR8
LHP
BOON THE SHOP
B.SPACE
JUST ONE EYE
MONOPRIX
MARIONAUD
NOCIBE
DARTY
FNAC
CARREFOUR
AUCHAN
PARIS AIRPORT
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Platforms & Tech
SAMSUNG
DMAT
FUTURES FACTORY
BITSKI
SPATIAL
IMVU
DECENTRALAND
READY PLAYER ME
VEGAN FASHION WEEK
ZEPETO
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